Spell checking your copy is always good practice, but traditional word processors only go so far. Here’s how to use Grammarly for more powerful content.
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What is a content audit? A guide to auditing your website content
From keyword frequency to meta data, broken links to spelling and grammar, here’s what you should look out for when conducting a digital content audit.
Blogging for business: What are the SEO and brand benefits?
Sharing your words of wisdom in an informative and entertaining manner can establish brand credibility and bring in new business. Read our guide here.
What is duplicate content, and why should you care?
Duplicate content can confuse Google and your rankings may suffer as a result. Read our guide to reusing content, and how to avoid upsetting the bots.
The Art of Sales Copywriting
The words you use, and how you use them, are key to successful sales. Targeted copy can elevate your brand and turn prospects into customers.
Google’s Fred update: Getting tough on thin content ad heavy sites
Google’s Fred update is focussed on devaluing clickbait and websites that exist purely to push ads. This guide tells you how to stay on the right side of Fred.
Google Panda: Why you need to invest in quality content
This guide reviews how the Panda algorithm prizes quality over quantity in terms of content, ensuring only the best resources are rewarded in the SERPs.
How to research a blog post
A high-quality blog post is only as good as the facts it’s based upon. You might a great writer, but without thorough research your content marketing will fail.
Creating a Content Hierarchy
Read our guide on how to elevate your search engine performance by creating content hierarchies that naturally aid the user experience while boosting your SEO.