Google’s algorithm is regularly updated to refine how search results are indexed, ranked and displayed. This guide reviews the major changes from 2011 onwards.
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Google’s Hummingbird update was a complete overhaul for the search engine algorithm. Read our guide to making sure your site is up to scratch.
Google’s Fred update is focussed on devaluing clickbait and websites that exist purely to push ads. This guide tells you how to stay on the right side of Fred.
The Pigeon algorithm change overhauled how local businesses are listed on organic search pages, so find out what you need to know to stay competitive.
This guide reviews how the Panda algorithm prizes quality over quantity in terms of content, ensuring only the best resources are rewarded in the SERPs.
The Possum update saw many businesses flounder in local search results, while others leapfrogged the competition. How to win with local SEO?
In the past, unscrupulous marketers would try to manipulate search results with unnatural links. Google Penguin has clamped down on this shady practice.
Has your site disappeared from page 1? We look at reasons why you might have received a manual penalty from Google and start taking steps towards fixing it.