Search engine algorithms have grown smarter, and are generally better at understanding what searchers are looking for: in other words, searcher intent. For SEO, this means you need to adapt your optimisation strategies.
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Should you still be using keywords? Of course you should! While search engine update are less focused than they used to be on keyword research, your keywords are still a crucial part of your SEO strategy.
Keyword research is the foundation of your SEO activities. Now you’ve got your list of keywords, but what do you do with them?
As more eCommerce businesses emerge online by the day, improving your search engine visibility is crucial for success. Take a look at our guide to the basics of optimising your Shopify site.
Effective keyword research is critical to the success of all your digital marketing and SEO activities. In this guide, we review the best techniques for improving your keyword practises.
The Site: search operator helps you understand how search engines are indexing your website as well as visualise what users will see in their search results.
Gain insight into how competitive search terms are with Google’s Keyword Planner, a handy tool which allows us to build a picture keyword popularity.