Beware of keyword cannibalisation! If multiple pages on your website are competing for the same search terms, you may have fallen victim and diluted your page authority. Our guide explains more about keyword cannibalisation and how to fix it.
Filter our blog by selecting from the following content clusters:
Alternatively, search all articles by keyword:
Why Search Intent Is Important For SEO
Search engine algorithms have grown smarter, and are generally better at understanding what searchers are looking for: in other words, searcher intent. For SEO, this means you need to adapt your optimisation strategies.
Why Keywords Still Matter
Should you still be using keywords? Of course you should! While search engine update are less focused than they used to be on keyword research, your keywords are still a crucial part of your SEO strategy.
Utilising Keywords To Boost SEO (Chapter 2)
Keyword research is the foundation of your SEO activities. Now you’ve got your list of keywords, but what do you do with them?
SEO for Shopify
As more eCommerce businesses emerge online by the day, improving your search engine visibility is crucial for success. Take a look at our guide to the basics of optimising your Shopify site.
Keyword Research: the Fundamental Practice of Good SEO (Chapter 1)
Effective keyword research is critical to the success of all your digital marketing and SEO activities. In this guide, we review the best techniques for improving your keyword practises.
Understanding the site: search operator
The Site: search operator helps you understand how search engines are indexing your website as well as visualise what users will see in their search results.
How to Use Google’s AdWords Keyword Planner in 5 Simple Steps
Gain insight into how competitive search terms are with Google’s Keyword Planner, a handy tool which allows us to build a picture keyword popularity.