Google’s Fred update is focussed on devaluing clickbait and websites that exist purely to push ads. This guide tells you how to stay on the right side of Fred.
Google’s Fred update: Getting tough on thin content ad heavy sites
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Google Panda: Why you need to invest in quality content
This guide reviews how the Panda algorithm prizes quality over quantity in terms of content, ensuring only the best resources are rewarded in the SERPs.
How to research a blog post
A high-quality blog post is only as good as the facts it’s based upon. You might a great writer, but without thorough research your content marketing will fail.
Creating a Content Hierarchy
Read our guide on how to elevate your search engine performance by creating content hierarchies that naturally aid the user experience while boosting your SEO.
An insider’s guide to digital Copywriting
It’s important to use your words wisely if you’re serious about getting noticed online. This guide outlines our process for copywriting success.
Making the case for Case Studies
We believe case studies should be central to every content marketing strategy, as they highlight exactly how you work and detail the success you’ve had.
How to Create Great Headlines for Content Marketing
Content marketing depends on getting readers for your content, and the most important part of this is a great eye-catching headline that converts.
How to Use Answer The Public to Create Better Content
An effective content marketing strategy involves creating useful material that answers questions searchers are asking, but finding out what these are can be tricky. Enter Answer The Public.