Google’s Fred update: Getting tough on thin content ad heavy sites
Google’s Fred update is focussed on devaluing clickbait and websites that exist purely to push ads. This guide tells you how to stay on the right side of Fred.
What is the Google Pigeon update?
The Pigeon algorithm change overhauled how local businesses are listed on organic search pages, so find out what you need to know to stay competitive.
Google Panda: Why you need to invest in quality content
This guide reviews how the Panda algorithm prizes quality over quantity in terms of content, ensuring only the best resources are rewarded in the SERPs.
Your Guide to Google Possum
The Possum update saw many businesses flounder in local search results, while others leapfrogged the competition. How to win with local SEO?
Are you up to speed with the Google Penguin?
In the past, unscrupulous marketers would try to manipulate search results with unnatural links. Google Penguin has clamped down on this shady practice.
How to research a blog post
A high-quality blog post is only as good as the facts it’s based upon. You might a great writer, but without thorough research your content marketing will fail.
Creating a Content Hierarchy
Read our guide on how to elevate your search engine performance by creating content hierarchies that naturally aid the user experience while boosting your SEO.
How to research publishing sites for outreach marketing
This guide explains how to maximise your PR and SEO by finding the best sites to write for. How to research and reach out to prospective publishers.
Native Advertising vs Content Marketing
Native advertising is one of many ways to diversify your online marketing strategy, but does it deliver the long-term results of content marketing?