SEO Maintenance Contract: Video Marketing

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Continious Growth in Search Visibility & User Engagement


Growth in Organic Users


Decrease in Bounce Rate


Increase in Page Views

The success of the SEO work we have done with Bespoke Digital has delivered a sharper than expected rise up the search engine rankings. The phone is ringing with incoming calls and this work has been a key part of the process to make this happen.


The ROI on the project has been such that we have continued our work with Bespoke Digital.

Jon Mowat – Founder & Managing Director

The Client:

Hurricane is a video strategy agency based in Bristol, specialising in video marketing and a range of production techniques, such as 360-degree video, animation and emotional storytelling. They create films for world-leading brands, public bodies and international agencies.

Their Objectives:

In 2013 Hurricane Media sought out a new partner to help raise the visibility of their key product pages within Google’s organic search results.

After a competitive tender, Hurricane engaged Bespoke Digital to conduct a website optimisation audit followed by a 12 month SEO maintenance contract.

Within two months of implementing our on-page optimisation recommendations, all target keywords were showing positive results, and after three months Hurricane was ranking on the first page of Google for all but one of their primary search terms – the majority appearing in positions one and two of the SERPs (Search Engine Results Pages).

Following a positive start to our SEO consultancy, our goal was to maintain/improve upon these results.

Our Approach:

Our SEO maintenance contract included:

  • Leading, implementing & refining a rolling SEO strategy
  • Monitoring & reporting on search performance
  • Auditing Google Webmaster Tools/Search Console for issues
  • Ongoing competitor research and market trend analysis
  • Continual onpage optimisation of core & supporting pages
  • Contributing to a strategy of regular content production
  • Diagnosing & responding to algorithmic updates and fluctuations

As a direct result of our activities, Hurricane saw strong growth in new business enquiries which, in turn, led to increased sales.

We have now worked with Hurricane for many years and our SEO services continue to deliver year on year improvements in visibility and user engagement.

The Results

Over the past 4 years Hurricane has seen consistent growth in organic search traffic, including:

  1. An average 20% growth in organic users year on year

  1. A 42% increase annual page views

  1. 23% increase in goal completions & 22% growth in goal value

Do you want to maintain steady growth in organic search traffic?

We can help develop your search visibility consistently over time, quickly reacting to shifts in the algorithm and changes in your business focus. Get in touch to discuss your SEO goals.

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