A successful site migration
Web pages Migrated
%
Improvement in SERP visibility
%
Growth in Organic Users
I’ve found Bespoke Digital to be a great strategic partner.
Their SEO knowledge is unparalleled and they give honest advice – even when it would be easier to sell the dream.
Overall project management skills are really good. Top marks from me
Ross Howard – Head of Demand Generation
Insights for Professionals
The Client
Insights For Professionals is a global content hub providing knowledge to Business Management, IT, Marketing, HR and Finance professionals.
Organic Search delivers over 50% of the site’s traffic, so maintaining SERPs visibility and SEO performance is critical to business success.
Their Objectives
In 2019 Insights For Professionals underwent a website redesign and migration to a new CMS. Concerned about the potential ramifications this might have on their SEO, they approached Bespoke Digital to propose a strategy for a website migration audit.
After a successful tender, Insights For Professionals invited Bespoke Digital to work alongside their web developers and internal content team to; ensure a smooth transition for users during the migration process, and maintain/grow the volumes of organic search traffic.
Our Approach
Our site migration plan included:
- A pre-migration audit including performance benchmarking
- Planning the new site architecture and content hierarchies
- Mapping the old pages to new URLs and managing the 301 redirects
- Developing a content migration plan
- Reviewing internal links, resolving broken links and redirect chains
- Optimising strategic content pages
- Developing new content hubs and clusters of supporting content
- Management of the migration in Search Console.
The Results
A 98% growth in search impressions
A 46% increase in clicks from Google Search
