How to Use Google’s AdWords Keyword Planner in 5 Simple Steps
Gain insight into how competitive search terms are with Google’s Keyword Planner, a handy tool which allows us to build a picture keyword popularity.
How to Use Answer The Public to Create Better Content
An effective content marketing strategy involves creating useful material that answers questions searchers are asking, but finding out what these are can be tricky. Enter Answer The Public.
Getting a Google Penalty: Constructing a Reconsideration Request
The fourth in our series on Google penalties, we’re going to look at drafting a watertight reconsideration request to Google to get that penalty lifted.
Google, the EU and the Law of Unintended Consequences
Should one be able to remove media exposés or defamatory stories from the internet? Do we have a right to privacy in this digital age? Google vs. The EU.
Getting a Google Penalty: Documenting and Removing Bad Links
This guide looks at documenting and removing bad links after a manual penalty. Thoroughness is key when you draft your reconsideration request.
Getting a Google Penalty: Identifying Bad Links
We look the tools and services required for identifying bad links and where they came from. We’ll also take a look at a few of the usual link spam suspects.
Getting a Google Penalty: Manual vs Algorithmic
Has your site disappeared from page 1? We look at reasons why you might have received a manual penalty from Google and start taking steps towards fixing it.
Getting the Most out of Google: Search Operators, Tricks and Tips
Understanding how search operators allow you to filter content & results is an absolute must for anyone trying to get to grips with digital marketing.
Google+ Authorship: Understanding the New Trend in SEO
Google’s social network may not have taken on Facebook and Twitter in terms of userbase but it’s a must to anyone creating content on the web.