SEO Maintenance: Financial Advisers

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Results from A Long-Term SEO Maintenance Campaign

%

increase in organic users over a 2 year period

%

increase in users from Google Business listings

%

goal completions from organic traffic

Not only are Bespoke Digital incredible at what they do but Magnus is as honest as they come and very knowledgeable about marketing as a whole.

Cherie-Anne Baxter – Marketing Director
Unividual Limited

The Client:

Unividual are a UK-based financial advisers with offices across the country, including Bath, Bristol, London, and Edinburgh. They offer financial planning advice for both individuals and businesses.

Unividual contacted us for expert SEO advice and ongoing SEO maintenance as part of a long-term strategic marketing campaign.

Their Objectives:

At the time of starting their campaign, Unividual was not receiving many qualified leads to their website from search. With the goal of increasing leads across their various UK offices, Unividual’s aims were to increase web traffic, improve rankings, and grow the volume of inbound enquiries consistently over time, with a sustainable action plan that would deliver long-term results. 

In order to achieve this, we created a personalised action plan based on the findings of our initial SEO audit. This audit allowed us to identify the best methods for improving organic search performance in the short term, and create a foundation for lasting SEO results and ongoing optimisation, focusing on improving search visibility in local area terms. 

Our Approach:

Upon commencing the campaign, our ongoing search engine optimisation strategy included the following:

  • A consultation to identify goals and set SEO targets
  • An in-depth audit of the Unividual website
  • Thorough keyword and competitor analysis
  • On-page optimisation, including metadata and title tags
  • Developing a strategy to target content gaps and opportunities
  • Content creation, both for service pages and financial articles and guides
  • Developing a strategy to improve local SEO visibility in target areas.
  • Regular reporting and conversion tracking

The Results

Over the past 3 years, Unividual have consistently met their target for organic leads on the website with SEO now representing ‘A massive 43%’ of all enquiries. Furthermore, search traffic to the site has improved significantly.

  1. Long Term Growth of Web Traffic

Long term growth of organic users

  1. Increase in visitors from Google Business profiles

Local SEO traffic growth

Interested in Ongoing SEO Maintenance?

Our long-term SEO strategies can deliver consistent growth and tangible results. We will work with you to create a plan of action tailored to the needs of your business, growing your web presence and attracting more leads through your website. For more information, get in touch.

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