In 2017, Google issued a reminder about best practice guest blogging and what to avoid. Here we outline what to be aware of, and how to play by the rules.
Google on Guest Blogging: How to do it without bending the rules
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What is Influencer Outreach? And does it really work?
Finding the right influencers can make or break your online marketing strategy, giving you a chance to grow targeted audiences that can shape your business.
Keyword Research: the Fundamental Practice of Good SEO (Chapter 1)
Effective keyword research is critical to the success of all your digital marketing and SEO activities. In this guide, we review the best techniques for improving your keyword practises.
Google’s Fred update: Getting tough on thin content ad heavy sites
Google’s Fred update is focussed on devaluing clickbait and websites that exist purely to push ads. This guide tells you how to stay on the right side of Fred.
What is the Google Pigeon update?
The Pigeon algorithm change overhauled how local businesses are listed on organic search pages, so find out what you need to know to stay competitive.
Google Panda: Why you need to invest in quality content
This guide reviews how the Panda algorithm prizes quality over quantity in terms of content, ensuring only the best resources are rewarded in the SERPs.
Your Guide to Google Possum
The Possum update saw many businesses flounder in local search results, while others leapfrogged the competition. How to win with local SEO?
Are you up to speed with the Google Penguin?
In the past, unscrupulous marketers would try to manipulate search results with unnatural links. Google Penguin has clamped down on this shady practice.
How to research a blog post
A high-quality blog post is only as good as the facts it’s based upon. You might a great writer, but without thorough research your content marketing will fail.
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