Digital Marketing Agency Bespoke Digital

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Pay-Per-Click (PPC) Advertising Services

ROI-focused PPC campaigns tailored to your business goals. We help businesses drive high-quality traffic, generate leads and maximise return on ad spend (ROAS) across Google, Microsoft and social platforms.

Ask about PPC
Schedule a meeting

Ecommerce PPC

Lead Gen PPC

Local PPC

Ecommerce PPC

Lead Gen PPC

Local
PPC

Strategic PPC Services Designed to Maximise ROI

We create bespoke PPC strategies that focus on delivering measurable growth, efficient ad spend and real results. Whether you’re looking to scale your ecommerce store, generate B2B leads or improve local visibility, our campaigns are built around your goals, and growing profitability.

With platform-certified specialists, detailed reporting and continuous optimisation, we turn paid search into a powerful, scalable growth channel. Our transparent and data-led approach ensures your budget is spent where it delivers the greatest impact. No fluff, just measurable results.

What Our PPC Clients Say
We measure success in leads, sales and ROI. Read what our clients say about the PPC results we’ve delivered, from lowering costs-per-click to growing conversion rates. For more feedback, visit our testimonials page.
“I had always been sceptical of digital marketing agencies after some poor experiences in the past, but working with Bespoke Digital has been a completely different experience. They’ve taken over our Google Ads campaigns and delivered real, measurable improvements, with a clear increase in both ROAS and revenue.”

Gavin Askew, Director. Cartridge World

“Working with our AdWords specialist at Bespoke has been really worthwhile. From starting in 2023 to 2024/25, they have significantly improved our campaign performance, increasing our ROAS (Return on Ad Spend) to our Target levels. Their strategic approach to tidying up our campaigns, keyword optimisation, audience targeting, and budget allocation has delivered measurable results and real growth. We’re now seeing better returns with greater efficiency, something we couldn’t have achieved without their expertise.”

Paul Thorn, Owner. Acorn Thorn Ltd

What You Get with Our PPC Service
Whether you need help launching your first ad campaign or support improving an existing one, our PPC services are tailored to your business goals. From strategy to implementation, optimisation and reporting, we offer full-funnel paid media consultancy that delivers measurable results.

PPC Strategy & Planning

Build campaigns on firm foundations with a PPC strategy tailored to your audience, goals and budget. We align targeting, channels and budgets around seasonality and prioritise high-margin conversions to maximise ROI.

Develop your PPC strategy

Google Ads (Search & Shopping)

Certified Google Ads experts managing high-conversion campaigns across Search, Performance Max, Shopping and Display. We optimise keyword targeting, ad copy, bidding and budget allocation for maximum results and profitability.

Improve Google Ads performance

Microsoft Advertising

Extend your reach with Microsoft Ads. We tailor campaigns to Bing’s audience, not just a clone of your Google Ads campaign. Our strategies grow reach, lower CPCs and access fresh demand across Microsoft’s ad network.

Explore Microsoft Ads

Social Media Advertising

Paid social campaigns across LinkedIn, Meta (Facebook & Instagram) and more. We build audience-first strategies to boost awareness, generate leads or drive conversions.

Launch a social ad campaign

Conversion Tracking

Ensure your data is accurate and actionable. We set up and audit conversion tracking to give you clear visibility of ROI and performance by campaign.

Get a CPC tracking audit

Ongoing Optimisation & Testing

Continuous performance improvement through A/B testing, bid adjustments and ad refinements. We proactively test and optimise ad campaigns to drive better results over time.

Optimise your campaigns

Remarketing Campaigns

Re-engage past website visitors with tailored remarketing ads. Across Display, YouTube and social platforms, we help your brand stay top of mind, drive return visits and recover lost sales.

Activate remarketing

Feed Optimisation (for Shopping)

Supercharge Shopping Ads with a clean, structured and optimised product feed. We audit and enhance your shopping channels to ensure better visibility and conversion potential.

Improve product feed performance

PPC Audits & Performance Reviews

Find opportunities, cut wasted spend and improve campaign structure. Our PPC audits review your account setup across all platforms and give clear, prioritised actions to drive growth.

Request an Audit

PPC Results That Deliver Real Growth

From increasing conversions to lowering customer acquisition costs, our PPC campaigns are designed to deliver a meaningful impact. Explore the data and see for yourself how we’ve helped businesses like yours grow through tailored, results-driven advertising.
Businesses We Deliver PPC Success For
We bring paid media expertise to a broad range of sectors, from ecommerce to B2B and local service providers. Our approach is tailored to the needs, challenges and buyer journeys specific to your industry.

Ecommerce PPC – Drive Online Sales

Scale your online store with PMAX, Google Shopping, Search and Meta ads. We help ecommerce brands increase visibility, reduce wasted spend and drive higher return on ad spend through smart targeting and feed optimisation.

Boost ecommerce sales

Lead Generation PPC – Capture Quality Leads

Generate more high-intent leads with search, social and remarketing campaigns that align with your funnel. From landing page testing to conversion tracking, we optimise for both enquiry quantity and quality.
Get more leads

Local Service Ads – Increase Local Enquiries

Use geo-targeted search and Local Search Ads on Google Maps to reach customers nearby. We drive calls, visits and bookings with locally focused campaigns optimised for location relevance.
Attract Local Customers
PPC Case Studies
See how our PPC services have helped businesses generate leads, improve conversion rates and scale ad campaigns across search and social platforms. Explore our case studies to learn more about the real results we’ve delivered.
SEO Maintenance: Financial Advisers

SEO Maintenance: Financial Advisers

Results from A Long-Term SEO Maintenance CampaignWant results like these for your business?Not only are Bespoke Digital incredible at what they do but Magnus is as honest as they come and very knowledgeable about marketing as a whole. Cherie-Anne Baxter - Marketing...

Small Business SEO: Maths Tuition Business

Small Business SEO: Maths Tuition Business

A Long-Term SEO Maintenance CampaignWithin 12 months, Bespoke Digital took me from page 10+ to page 2 for all of our key search terms on Google. I receive monthly website performance reports, very good content audits and they always give me advice about how I can do...

White Label Service: Ecommerce SEO

White Label Service: Ecommerce SEO

SEO Audit, Strategy & Optimisation Bespoke Digital gave us easy access to the expert level SEO resource that we needed to deliver on client expectations & grow our business. We were able to confidently hand over the day to day running of multiple client...

Trusted by Leading Brands
We’ve worked with organisations of all sizes to manage and optimise PPC campaigns. From niche service providers to national ecommerce brands, we help clients get more from their ad spend.
Doc & Tee Logo
Saint-Gobain Logo
Glasgow Airport Logo
Solutio Logo
Digipaw Logo
The National Skills Academy for Health Logo
Hurricane Media Logo
GoCompare Logo
M2 Bespoke Logo
Keel Over Marketing Logo
Insights for Professionals Logo
Washware Essentials Logo
Frank Water Logo
Easigrass Logo
Domino Printing Logo
Noisy Little Monkey Logo
Inbox Insight Logo
Why Choose Us for PPC?
We’re more than just campaign managers, we’re PPC strategists committed to helping your business grow. Here’s why clients trust us:

Paid Media Expertise:

Our team includes platform-certified specialists across Google, Microsoft and social channels. We know how to plan, scale and optimise campaigns across different industries.

Tailored Strategies:

We don’t offer off-the-shelf setups. Every campaign is built around your business, your audience and your goals, ensuring your ads deliver maximum impact.

Clear Results:

We focus on the numbers that matter, from conversions and cost-per-click to lifetime value. Our reporting is clear, meaningful and tied to your commercial objectives.

Collaboration:

We work closely with you as an extension of your team, keeping you informed, involved and in control of your campaigns. We’re proactive, responsive and easy to work with.

Flexible Support:

No long-term contracts or rigid packages. Our PPC support service is flexible, scalable and built to deliver lasting value.

PPC FAQs

What platforms do you manage (Google, Microsoft, Meta, etc)?
We manage campaigns across all major ad platforms, including Google Ads, Microsoft Advertising (formerly Bing Ads), Meta (Facebook and Instagram), LinkedIn, and other display or programmatic networks where relevant. We tailor your strategy to match your audience, objectives, and industry, ensuring your ads appear in the right place, at the right time, for maximum impact.
How much budget do I need to get started?
There’s no one-size-fits-all answer. Your ideal budget depends on your goals, industry and how competitive your target keywords are. As a guide, we typically recommend a minimum ad spend of £1,000 per month, with £3,000–£5,000 often providing the best balance for effective testing, data gathering and consistent performance. We’ll always help you allocate your budget strategically to maximise return on investment.
How do you track conversions?
We use conversion tracking in Google Ads, GA4, and Google Tag Manager to measure exactly what matters, whether that’s form fills, phone calls, purchases, or other key actions. Every campaign includes robust tracking setup and regular checks to ensure data accuracy, so you can see precisely how your ads are performing.
Can you improve existing campaigns?
Absolutely. Whether your current campaigns are underperforming or just need fine-tuning, we’ll conduct a full audit to identify wasted spend, missed opportunities, and areas for improvement. From ad copy and targeting to bidding strategy and landing pages, we optimise every element to improve performance and drive better results.
What’s included in your PPC management?
Our PPC management includes everything you need to succeed: strategy, keyword research, campaign setup, tracking, ongoing optimisation, performance reporting, and proactive support. We continuously test and refine your ads to improve click-through rates, lower cost per acquisition, and maximise your return, all while keeping you in the loop with clear, actionable insights.
Let’s Talk About Your PPC Goals
Ready to launch high-performing PPC campaigns that deliver real ROI? Whether you’re starting from scratch or looking to improve existing campaigns, let’s talk about your paid media goals.

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