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How Google’s Hummingbird algorithm changed SEO

Google’s Hummingbird update was a complete overhaul for the search engine algorithm. Read our guide to making sure your site is up to scratch.

The Art of Sales Copywriting

The words you use, and how you use them, are key to successful sales. Targeted copy can elevate your brand and turn prospects into customers.

Google on Guest Blogging: How to do it without bending the rules

In 2017, Google issued a reminder about best practice guest blogging and what to avoid. Here we outline what to be aware of, and how to play by the rules.

What is Influencer Outreach? And does it really work?

Finding the right influencers can make or break your online marketing strategy, giving you a chance to grow targeted audiences that can shape your business.

Keyword Research: the Fundamental Practice of Good SEO (Chapter 1)

Effective keyword research is critical to the success of all your digital marketing and SEO activities. In this guide, we review the best techniques for improving your keyword practises.

Google’s Fred update: Getting tough on thin content ad heavy sites

Google’s Fred update is focussed on devaluing clickbait and websites that exist purely to push ads. This guide tells you how to stay on the right side of Fred.

What is the Google Pigeon update?

The Pigeon algorithm change overhauled how local businesses are listed on organic search pages, so find out what you need to know to stay competitive.

Google Panda: Why you need to invest in quality content

This guide reviews how the Panda algorithm prizes quality over quantity in terms of content, ensuring only the best resources are rewarded in the SERPs.