Using SEMrush to Improve Your SEO

Boost your SEO with SEMrush’s powerful tools

Most marketing managers can attest to the fact that the internet is saturated with SEO tools all claiming to be the best there is. The modern-day SEO consultant is spoilt for choice when it comes to options, however, some are certainly more helpful than others when it comes to offering a comprehensive experience. 

SEMrush is an incredibly versatile and powerful tool for SEO experts and novices alike, offering a suite of features that can help you enhance your website’s visibility and drive organic traffic. In this guide, we’ll explore some of the key features of SEMrush, and how you can utilise them to improve your SEO. From site audits to keyword research and local SEO,

Keyword Research

One of SEMrush’s standout features is its robust keyword insight capabilities. They offer a keyword overview tool that provides metrics for your target keywords, allowing you to decide which will be the most effective and valuable terms to target. These metrics include ranking difficulty as well as search intent, regional and global search volume, and a preview of the top SERP results. 

SEMrush doesn’t just provide information on short-tail search terms, however. The keyword gap analysis tool provides the possibility to spot new SEO opportunities you may have overlooked, including questions your target audience are asking, keyword variations, and long-tail keywords.

Once you have your keywords, the keyword manager helps you organise them and track their performance in the SERPs. Using the keyword manager, you can automatically arrange your keywords into lists, allowing you to easily export, share, or integrate the list with other SEMrush tools. 

Keyword research can be a time-consuming process. SEMrush helps to streamline this process significantly. 

Competitor Analysis

Understanding your competitors is key to devising a winning SEO strategy, and SEMrush can help you perform in-depth analysis of your closest competition. SEMrush allows you to benchmark your site traffic against your industry competitors, giving you a clear picture of where you stand. Additionally, you can use SEMrush to track your competitor’s social media and keep an eye on how they’re engaging their audiences. 

Understanding your position in relation to your closest competitors is crucial for SEO success. By understanding who your competitors are, and how they position themselves, you can tailor your strategy to both capitalise on their successes and identify and fill any gaps in their strategies. 

Auditing Your Website

We always recommend regular website audits in order to spot issues with your SEO before they start to negatively affect your performance. With SEMRush, this process becomes even simpler. Their site audit tool regularly crawls your website, providing a personalised list of issues to resolve. From here, you can share the issues with your team and begin tackling the tasks. You can set up the tool to regularly update, allowing you to spot new issues as and when they occur depending on your settings. 

It is important to remember, however, that as an automated process, SEMrush’s site audits will not take into account aspects of your SEO that may not be the norm, but is still an intentional choice on your part. Not everything they report on will need to be fixed – and even some of the issues that could be may not be worth the time and effort it will take to fix for minimal SEO gains. Make sure you are reviewing their recommendations and assessing if addressing them is the best move for your website rather than blindly checking off the list. 

If you use the audit recommendations to prioritise your tasks, rather than dictate them, SEMrush can be an incredibly useful site audit tool.

Backlink Analysis

Google’s BERT update, coupled with a focus on helpful content and google, has transformed the SEO landscape. To succeed in this new era, it is essential to create content that is not only optimised for search engines but also genuinely valuable and relevant to users. By following these principles and adapting to Google’s evolving algorithms, you can ensure your website ranks well and continues to thrive in the digital realm. For more help and support with improving your SEO rankings, feel free to get in touch with our team.

Content Creation and On-Page SEO

Content creation will always require a human touch – however, SEMrush does offer several tools to simplify your content creation and distribution process. Their content research tool provides a broad range of content ideas to help you create unique, engaging content that ranks well in the SERPs. 

Once your content is posted, the on-page SEO checker will assess your efforts and deliver tailored recommendations for optimising your page. From setting the correct meta elements to suggestions for appearing in SERP features, the on-page checker will improve your chances of ranking highly and getting your content seen. 

How Much Does SEM Rush Cost? 

SEMrush does offer free plans with limited use of their tools and services, including a limit of 10 requests to access analytics data per day versus 3,000 searches for the cheapest paid plans, the ability to track only one website, and 10 keywords. Paid plans come in at three varying price points. For more information, visit the SEMrush website to figure out what’s best for you.

Get Started with SEMrush

SEMrush offers a comprehensive SEO experience to add to your existing toolkit that will help you elevate your online presence strategically. By leveraging its diverse features, from keyword research to competitor analysis and beyond, you can fine-tune your SEO strategy, driving organic growth and staying ahead of the competition.

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