Telecoms Content Marketing

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Content Marketing & Digital PR

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Growth in monthly website traffic

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Keywords ranking on page 1

The reports we received were comprehensive, but easy to understand and implement. Magnus then walked us through each report and cross-checked our work with his suggestions. Guided by his words of wisdom, there has been a dramatic impact on our search performance; previously, our target landing pages were ranking on the fourth or fifth page of Google, but we now regularly appear towards the top of search results.

Gemma Maroney – Marketing Manager
Solution IP

The Client:

The Client: Solution IP provide innovative telecoms and internet services for medium-to-large businesses. They offer a wide range of products and take great care to understand the needs of each client before implementing bespoke systems that are future-proof and secure.

To help improve the standing of their website, we recommended an integrated marketing campaign, with a focus on content marketing and content creation.

Their Objectives:

‘Connect, Communicate and Collaborate’ is their motto, and those sentiments have been echoed throughout our work with them.

There are various elements to successful digital marketing, which is why a strategic, integrated campaign is essential if you want to see results. However, it seems that many content marketing agencies view Search Engine Optimisation and content creation as separate disciplines, perhaps ignoring SEO to solely focus on writing copy that converts. Yet, if you neglect the science of search, your output is unlikely to ever reach its full potential.

As such, we always recommend conducting a thorough SEO audit before commencing with more creative tasks, as this allows us to see where the website is performing well, what improvements can be made and which keywords should be targeted in order to boost search engine performance.

Doing this groundwork and establishing the parameters helps to ensure that all future activity is focused, allowing us to better gauge success further down the road. Thus, completing a detailed Digital Health Check was the first step in helping Solution IP improve their website.

Once the architecture of the website had been refined and the SEO foundations were in place, we were able to move onto phase two of the integrated marketing campaign; content creation and copywriting.

Our Approach:

Our strategy for search engine optimisation included the following:

  • An initial consultation, where we discussed Solution IP’s goals and what they wanted to achieve
  • A full SEO audit, allowing us to understand their current positioning on the SEO landscape and overall site health
  • Creation of a content strategy, optimising for highly specific niche keywords and creating content and blogs with the aim of improving search engine rankings
  • Product page auditing and optimisation
  • A robust internal linking strategy
  • Planning for a future backlink outreach programme
  • Regular reporting and updates

The Results

As a result of our digital marketing campaign, Solution IP experienced a 300% growth in monthly traffic, boosted by over 60 keywords ranking on the first page of search engine result pages, as opposed to page four before we began our campaign. Additionally, the majority of location-based keywords were able to secure top three positions. 

 

 

Interested in Content Marketing Campaigns?

Optimising your website is the first step to content marketing success. Once your little corner of the Internet is looking spick and span, you can start putting more effort into attracting new customers with quality content and authoritative backlinks from respected third-parties. The more strategic you are, the better your results will be.

To discuss an integrated SEO and content marketing campaign, please contact us today.

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