Website Optimisation: Financial Services

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SEO Audit & Onpage Optimisation


Growth in Search Impressions


Increase in Clicks


Increase in Organic Users

I worked directly with Magnus on the new Solutio website and the results are conclusive. From scratch, our site now ranks on page one for countless terms and our blog posts often appear in the very first position for a variety of phrases.
Frankly, there is nothing else that needs to be said other than Bespoke Digital have transformed both the site and my perception of the SEO industry.

Andrew Pinnell – Communications Director

The Client:

Solutio is an advanced payroll management platform for the temporary recruitment and contingent workforce sector. Developed for recruitment and umbrella companies, Solutio enables agencies to pay their workers quickly and accurately whilst complying with all regulatory and data security standards.

Operating in a niche but very competitive sector, brand awareness and search visibility are critical to lead generation and business success.

Their Objectives:

In 2019 Solutio approached Bespoke Digital to appraise their website and make suggestions on how to improve performance within Google Search.

We conducted a initial search visibility audit and presented our findings along with a proposed schedule of SEO work to implement our recommendations.

Happy with our proposal, the senior management team agreed to a full SEO audit followed by a campaign of strategic content production, with a view to boosting rankings for core search terms and ensuring a good level of long tail query visibility.

Our Approach:

Our SEO strategy involved:

  • Keyword research & competitor analysis
  • Search Console audit & maintenance
  • A full technical website optimisation audit & implementation
  • Onpage optimisation of core product/service pages
  • Developing an SEO content strategy
  • Google Analytics benchmarking, goal development and reporting.
  • Google My Business & local SEO optimisation

The Results

Over the 12 months following our audit Solutio saw:

  1. A 500% growth in quarterly search impressions year on year

  1. A 400% increase in clicks from Google Search 

  1. Search traffic in Q1 2020 was 250% higher than Q1 2019

Are you interested in a website optimisation audit?

Is your website performing as well as you’d like in Google’s Search Results? Do you feel that you should be receiving more organic search traffic? We can help deliver this with an SEO audit. Request a free appraisal today.

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