Unividual contacted us for expert SEO advice and ongoing SEO maintenance as part of a long-term strategic marketing campaign.

In order to achieve this, we created a personalised action plan based on the findings of our initial SEO audit. This audit allowed us to identify the best methods for improving organic search performance in the short term, and create a foundation for lasting SEO results and ongoing optimisation, focusing on improving search visibility in local area terms. 

The Client: Metatutor are a maths tuition agency operating in the Bristol area. They offer one to one tutors for maths at GCSE and A-Level standards. 

Metatutor contacted us to improve their SEO with an ongoing maintenance service aimed at driving leads to their website. 

As a small business, Metatutor’s ultimate goal is to attract more clients to their services, and, in turn, increase their overall revenue. A strong online presence was necessary in order to generate new leads in a business with high client turnover, as students complete their exams and move on. When they first reached out to us, they obtained a majority of these leads through word-of-mouth referrals, and very little by way of their website, and we set out to change this. 

To begin with, we conducted our initial SEO audit to identify the most critical elements to work on, and used this to create a personalised strategy for optimising the website and improving organic search results. 

The goal was to create a strong base for SEO that could be built upon in years to come and would help drive leads in the Bristol area, meaning local SEO would be essential to our approach. 

We also worked with Metatutor to create an ongoing content strategy. Our approach involved researching and recommending content and, once written, optimising for publication on the website. 

This agency client was a relatively young digital marketing company in Bristol when they first approached us about our white label SEO services.

They had a junior part time SEO resource in house, but were looking for an experienced SEO to manage a few high value clients.

The agency approached Bespoke Digital having recently signed 3 high value ecommerce SEO clients. They were not confident in the ability of their internal SEO to deliver the volume of work required, and to the level expected, so they asked if we could help.

After an initial briefing, we audited all 3 sites and proposed a 6 to 12 month strategy for each.

Following successful client presentations, we set to work optimising the ecommerce sites. Regular client reporting and strategy meetings were included as part of the service.

The Client: Solution IP provide innovative telecoms and internet services for medium-to-large businesses. They offer a wide range of products and take great care to understand the needs of each client before implementing bespoke systems that are future-proof and secure.

To help improve the standing of their website, we recommended an integrated marketing campaign, with a focus on content marketing and content creation.

‘Connect, Communicate and Collaborate’ is their motto, and those sentiments have been echoed throughout our work with them.

There are various elements to successful digital marketing, which is why a strategic, integrated campaign is essential if you want to see results. However, it seems that many content marketing agencies view Search Engine Optimisation and content creation as separate disciplines, perhaps ignoring SEO to solely focus on writing copy that converts. Yet, if you neglect the science of search, your output is unlikely to ever reach its full potential.

As such, we always recommend conducting a thorough SEO audit before commencing with more creative tasks, as this allows us to see where the website is performing well, what improvements can be made and which keywords should be targeted in order to boost search engine performance.

Doing this groundwork and establishing the parameters helps to ensure that all future activity is focused, allowing us to better gauge success further down the road. Thus, completing a detailed Digital Health Check was the first step in helping Solution IP improve their website.

Once the architecture of the website had been refined and the SEO foundations were in place, we were able to move onto phase two of the integrated marketing campaign; content creation and copywriting.

Keel Over Marketing is a full-service digital marketing agency in Bristol offering PPC, SEO and social media marketing services to businesses throughout the UK.

Primarily focused on paid search and social ad services, Keel Over were looking to improve their in-house knowledge of SEO to help their team better sell search engine optimisation services to clients.

Solutio is an advanced payroll management platform for the temporary recruitment and contingent workforce sector. Developed for recruitment and umbrella companies, Solutio enables agencies to pay their workers quickly and accurately whilst complying with all regulatory and data security standards.

Operating in a niche but very competitive sector, brand awareness and search visibility are critical to lead generation and business success.

In 2019 Solutio approached Bespoke Digital to appraise their website and make suggestions on how to improve performance within Google Search.

We conducted a initial search visibility audit and presented our findings along with a proposed schedule of SEO work to implement our recommendations.

Happy with our proposal, the senior management team agreed to a full SEO audit followed by a campaign of strategic content production, with a view to boosting rankings for core search terms and ensuring a good level of long tail query visibility.