The 2 PPC Quick Wins We Promised

Most small businesses waste 30–40% of their PPC budget on searches that never convert. Not because the strategy is fundamentally wrong, but because a few critical fundamentals are missed.

This page focuses on two simple PPC fixes you can implement today to improve your enquiry rate within a week, without rebuilding your campaigns or increasing ad spend.

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Quick Wins

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Quick Win 1 – Fix the Promise-to-Page Mismatch

The problem:

PPC ads often promise one thing in the search results but deliver something different once the user clicks. When ad copy and landing page messaging are not properly aligned, users hesitate, friction is introduced, and conversion rates suffer as a result.

The fix:

Ensure that the primary message, offer and call to action in your ads exactly match what the user sees when they land on the page.

Time to implement: ~15 minutes

Key steps:

Identify the primary goal of the landing page
Align ad headlines with the landing page headline
Repeat the same promise above the fold
Remove competing calls to action

Why this matters:

Even small inconsistencies between ads and landing page messaging can significantly reduce enquiries, bookings or sales.

Expected impact: Higher conversion rate and Quality Score

Quick Win 2 – Stop Paying for Low‑Intent Searches

The problem:

Many PPC accounts spend a significant portion of budget on searches that look relevant but never convert into enquiries or sales. These low‑intent searches drag down performance and waste budget that could be better invested in higher‑value traffic.

The fix:

Identify and exclude low-intent searches so budget is focused on terms that are far more likely to convert. Over time, this quietly drags down performance and wastes spend.

Time to implement: ~30 minutes

Key steps:

Review search terms reports regularly
Identify patterns in non‑converting queries
Add negative keywords to remove wasted spend
Monitor changes to cost per conversion

Why this matters:

Reducing wasted spend improves efficiency immediately and allows budget to be redirected towards higher‑intent searches without increasing overall spend.

Expected impact: Lower wasted spend and improved cost per conversion

Want Us to Implement This For You?

If you would prefer not to implement these changes yourself, we can apply both quick wins for you. This includes reviewing your account, implementing the changes, and sharing a short summary of what was done and why.

Book a short call to confirm whether these quick wins are suitable for your PPC account and to discuss next steps.

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What Our PPC Clients Say

We measure success in leads, sales and ROI. Read what our clients say about the PPC results we’ve delivered, from lowering costs-per-click to growing conversion rates. For more feedback, visit our testimonials page.

“I had always been sceptical of digital marketing agencies after some poor experiences in the past, but working with Bespoke Digital has been a completely different experience. They’ve taken over our Google Ads campaigns and delivered real, measurable improvements, with a clear increase in both ROAS and revenue.”

Gavin Askew, Director. Cartridge World

“Working with our AdWords specialist at Bespoke has been really worthwhile. From starting in 2023 to 2024/25, they have significantly improved our campaign performance, increasing our ROAS (Return on Ad Spend) to our Target levels. Their strategic approach to tidying up our campaigns, keyword optimisation, audience targeting, and budget allocation has delivered measurable results and real growth. We’re now seeing better returns with greater efficiency, something we couldn’t have achieved without their expertise.”

Paul Thorn, Owner. Acorn Thorn Ltd

Trusted by Leading Brands

We’ve worked with organisations of all sizes to manage and optimise PPC campaigns. From niche service providers to national ecommerce brands, we help clients get more from their ad spend.

Why Choose Us for PPC?

We’re more than just campaign managers, we’re PPC strategists committed to helping your business grow. Here’s why clients trust us:

Paid Media Expertise:

Our team includes platform-certified specialists across Google, Microsoft and social channels. We know how to plan, scale and optimise campaigns across different industries.

Tailored Strategies:

We don’t offer off-the-shelf setups. Every campaign is built around your business, your audience and your goals, ensuring your ads deliver maximum impact.

Clear Results:

We focus on the numbers that matter, from conversions and cost-per-click to lifetime value. Our reporting is clear, meaningful and tied to your commercial objectives.

Collaboration:

We work closely with you as an extension of your team, keeping you informed, involved and in control of your campaigns. We’re proactive, responsive and easy to work with.

Flexible Support:

No long-term contracts or rigid packages. Our PPC support service is flexible, scalable and built to deliver lasting value.