Monitor and Manage Your Reputation Online
The increasing trust internet users give to third-party opinions and reviews when making purchasing decisions online, means that monitoring and managing your digital reputation has become essential to any well rounded marketing strategy.
In today’s climate of user-generated content and social media, bad reviews or negative sentiment can spread like wildfire. With a good reputation management strategy in place we can mitigate against the worst effects of any negative press.
Why is Digital PR so important?
Online Public Relations
Think of it as selling an image of you and your brand to the wider community in which you operate. In today’s world, this increasingly means on social media but online PR is about a multi-channel approach that includes your own website as well as the wider web, sponsorship opportunities, native advertising and press releases. Digital PR can take many forms but is essentially concerned with creating a sense of trust, familiarity and authority around your brand.
Management and Monitoring
Management involves not just publishing positive brand building content in places where your audience will read it, but also reacting to any negativity on the web and counterbalancing it with proactive responses, showing how you deal with customer complaints, and encouraging positive reviews of your business to reinforce this message.
This activity goes hand in hand with the task of monitoring your online reputation so you have an awareness of exactly what people are saying about your company and its products or services online, as soon as they are saying it.
By establishing an effective internet PR strategy that proactively manages and monitors your online voice we can help you to identify any bad reviews or negative sentiment if and when it occurs.
By responding in an honest and timely manner, across all affected platforms, whilst proactively putting out a positive message on others, you can not only maintain trust with the majority of your satisfied customer base, but build upon it by showing you are willing to promptly deal with any issues which may arise in the future.
Syndication and Social
Having an established and well promoted presence across multiple social platforms also means your site and your social profile pages will be more likely to dominate the search results for your brand related terms, meaning more people will see your side of the story first should the bad times come.
We also offer a press release and article marketing service where we create and syndicate newsworthy stories about your business. Utilising well respected and popular news wire and article sites, will not only aid your online reputation but can also deliver additional traffic to your site.
Do you have concerns about the effectiveness of your public relations online or would you like to discuss a specific idea for managing your reputation? If so, please contact our team of specialists today.