Tailor-made Internet Marketing Strategy

We think putting together the right digital marketing strategy for your business should mean us getting to know a little bit about your business and you getting to know a little bit about ours.

We always conduct an initial face to face or telephone consultation so we can gather all the information we need and you can rest assured you know exactly what to expect from us.

Initial consultation

Digital Consultation & Strategic ResearchEvery business is different. This is why we take the time to call, write and meet face-to-face and talk through your requirements, to ensure that we fully understand your situation before we recommend any strategies. This involves questioning you about your specific and more general business objectives, establishing which tactics you are currently using and identifying any major issues or priorities you may have.

This information serves to act as our brief, and our strategies are designed with this brief in mind. We use a tried and tested process when it comes to devising unique, responsive strategies for our clients.

Research

Successful digital marketing relies upon research. Typically this would include the basic facts and figures of your website and company’s performance, analysis of the effectiveness of your current strategy, and a look around the marketplace at any other considerations that may be affecting your business performance at the moment, such as major trends and influences in your industry sector and a review of what your competition is up to.

We take the time to understand your existing position before recommending a different approach or change to your strategy.

Strategy

SEO StrategyOnce we fully understand your situation we use our fact finding, market research and our own expert knowledge to write you a tailor-made strategy.

Our strategies involve sourcing the best minds in the business and collaborating with expert providers to ensure your campaigns perform and that we deliver against your objectives.

Campaign Management

Now that you have a solution that fits, keeping on top of things is essential to ensure a successful campaign.

We will provide you with the statistical evidence you need to assess whether our strategy is working for you, in whichever format you prefer. We can produce a range of reports that will enable you to judge the performance of your digital or search marketing campaign, from initial optimisation through to on-going development work.

We also speak to you regularly throughout your campaign to explain any new developments, and can talk you through any reports you don’t understand, so that you feel in control of your campaign.

Once our campaign is delivered we don’t stop there, but ensure you have the knowledge and tools at your disposal to continue to drive forward with your digital strategy and optimise your site for increased conversions and online success.