Duplicate content can confuse Google and your rankings may suffer as a result. Read our guide to reusing content, and how to avoid upsetting the bots.
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Google’s Hummingbird update was a complete overhaul for the search engine algorithm. Read our guide to making sure your site is up to scratch.
The words you use, and how you use them, are key to successful sales. Targeted copy can elevate your brand and turn prospects into customers.
In 2017, Google issued a reminder about best practice guest blogging and what to avoid. Here we outline what to be aware of, and how to play by the rules.
Finding the right influencers can make or break your online marketing strategy, giving you a chance to grow targeted audiences that can shape your business.
Effective keyword research is critical to the success of all your digital marketing & SEO activities. In this guide, we review the best techniques.
Google’s Fred update is focussed on devaluing clickbait and websites that exist purely to push ads. This guide tells you how to stay on the right side of Fred.
The Pigeon algorithm change overhauled how local businesses are listed on organic search pages, so find out what you need to know to stay competitive.
This guide reviews how the Panda algorithm prizes quality over quantity in terms of content, ensuring only the best resources are rewarded in the SERPs.