The Benefits of a Comprehensive Digital Marketing Strategy

In an increasingly connected world, having a robust digital marketing strategy and a healthy online presence is an essential part of growing your business and preparing it for the future.

The benefits of a well optimised site, a great content marketing strategy and social media engagement and are endless. It may even open up doors you never realised were there.

Brand Awareness

Increased brand awareness will ensure that your customers, both existing and potential, can find you easily online. Our marketing experts will ensure that your digital presence is as conspicuous as it can be, whilst ensuring that your brand message remains consistent and your company’s ‘voice’ can be heard above the noise of your competitors.

Through engagement with targeted communities on third party websites and social media we can build bridges to your future customers, allowing your brand presence to grow organically across different platforms. We will employ a variety of approaches to achieve this, from wide ranging content dissemination and outreach, to targeted social media initiatives.

Audience Engagement

There are a three primary ways to deliver more non-paid-for traffic to a website

The first is SEO. Through a combination of website optimisation and content marketing you increase your site’s organic rankings in Google’s, and other search engine’s, search results pages, thus driving more traffic to your site via organic search.More Traffic to Your Website

The second is by attracting direct & referral traffic to your site. By publishing great quality content across various industry respected sites, as well as publishing useful guides and resources on your own site, you will demonstrate thought leadership and engage with the issues that your contemporaries and clients face in their day to day lives.

In doing this you will not only build your brand within your community, but by providing a resource that helps out, or shares your knowledge, you’ll attract links and traffic to directly to those pages. Referral traffic of this kind is highly targeted and is far more likely to convert than more generic search query traffic.

Thirdly, and by no means least, is social media engagement. Engaging with your community using the channels and platforms where they are currently active is critical if you are to maximise on your market penetration and communicate with as wide a possible spectrum of your existing and potential customers.

A Better Performing Website

There are many shortcuts to boosting your website’s rankings in Google search but none of them deliver the kind of sustainable ongoing results a well optimised site with a strong backlink portfolio can.

At Bespoke Digital, we don’t believe in shortcuts. We believe that the secret to a website’s long-term success is through proper optimisation and maintaining the highest standards of quality at all times, avoiding the kind of pitfalls and shortcuts that could compromise your website’s hard earned integrity at a future date.

The best performing websites are those that perform well in the eyes of both Google and the user. A site that does this will in fact benefit from future algorithm updates from Google that penalise the poor practices of its competitors.

Increased Enquiry Levels and Conversions

Increased Levels of BusinessBeing visible means being contactable, so by building up your online profile across all relevant platforms, your potential customers will be able to find you more easily. Having a comprehensive digital strategy in place that drives customers to your website is only part of the equation however. By applying the right level of targeting in our campaigns, we can deliver not only higher volumes of traffic to your site but higher levels of relevant traffic to your site. And more relevant traffic means much higher enquiry levels and conversions, both on and offline.

Enquiries and conversions are metrics that we can easily track, allowing you to see a return on investment. We will then monitor and adjust your strategy accordingly to keep conversion levels high.